The Top 10 Fastest-Growing DTC Skincare Brands
In today’s market, brands can no longer get by selling their products exclusively in stores. There is an ever-growing demand for direct-to-consumer (DTC) products as consumers increasingly embrace the convenience of online shopping.
One of the fastest-growing markets in the world is the cosmetics and beauty industry. PR Newswire projects this industry to surpass $128.7 billion in revenue by 2030. And according to McKinsey, the pandemic has led to a widespread closure of brick-and-mortar beauty stores.
Thus, DTC brands are leading the way in the eCommerce industry and with the rise of social media, digitally-native beauty brands are disrupting the market with their powerful branding, authentic storytelling, and customer-focused digital marketing strategies.
Let’s explore 10 of the fastest-growing skincare brands in the DTC market that excel at customer connection, acquisition, and retention. Each of these brands has been identified with Charm’s eCommerce intelligence platform using its proprietary Growth Score to determine growth in comparison to other brands.
10 Fastest-Growing DTC Skincare Brands
1. Starface World
Starface World is revolutionizing the acne care industry with its first-of-its-kind decorative pimple patches and innovative products. Starface also offers a range of vegan, cruelty-free, gentle, and dermatologist-approved skincare essentials such as hydrocolloid patches, facial cleansers, face creams, and sunscreen.
2. Omnilux
Since 2003, Omnilux has redefined skincare as the world leader in medical-grade LED light therapy with its 40 peer-reviewed clinical studies and decades of continuous research. Their silicone flexible face masks utilize red light to reduce inflammation, pigmentation, and redness and near-infrared light to target deeper fibroblast cells. They also sell neck, décolleté, and glove versions.
3. Skin + Me
This London-based skincare brand creates powerful and personalized solutions to help consumers tame spots, dryness, and other skin issues with their vegan and cruelty-free products. The company is also committed to reducing plastic in its packaging and using less waste overall.
4. 47skin
Using Silver Chitoderm, 47skin seeks to heal blemishes and reduce the appearance of scarring to celebrate and love your skin. With over 3,000 5-star reviews and a 100% money-back guarantee, 47skin wants consumers to feel confident and beautiful, every step of the way.
5. Comedonescare
Comedonescare was founded with the ambitious goal of relieving people of all blackheads, whiteheads, and any excess oils from the skin with a cost-efficient and convenient device. They offer a 30-day money-back guarantee on all skin care products if consumers are not satisfied.
6. NavaMD
NavaMD is an online dermatology clinic where consumers and a Nava MD-appointed dermatologist can communicate by computer or telephone. They offer a wide range of prescription skincare solutions for acne, anti-aging, and other areas of concern. Designed by dermatologists, customized for you in three steps.
7. RescueMD
Disappointed with the lack of evidence-based skincare products to help patients recover, Dr. Suzman developed RescueMD. Using a blend of patented ingredients, RescueMD works to improve the natural reparative processes of the skin’s DNA, and reduce the appearance of skin inflammation and damage.
8. Skin Rocks™
Skin Rocks™ is the who, where, why, what, and how of skincare products. It is the destination for skincare knowledge that’s vast, guidance that’s clear, and products that work.
9. Eczema Honey
Eczema Honey is delivering soothing products that are safe, nourishing, and feel good. Known for its high-quality and food-grade ingredients, Eczema Honey is Leaping Bunny Certified Cruelty-free and determined to help people and their lifestyles with soothing products for daily use.
10. Sarin Skin Solutions
Sarin Skin Solutions’ mission is to integrate the latest research, techniques, and knowledge to bring consumers the very best in individualized and personalized treatment at an affordable cost. Consumers can shop by product type, skin or hair concern, and skin type.
You can find more information about any ecommerce brands and categories when you request a free trial of Charm today.
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